Case Study | Coastal Marine Engineering Ltd
Operational Workflow CRM
A bespoke operational CRM connecting enquiries, quotes, proformas, job planning, invoices and customer follow-up in one commercial workflow.
- Commercial records stay connected from first enquiry through to completed and paid work.
- Sales, planning, finance and follow-up activity work from the same customer context.
- The team can see live work, responsibilities and commercial status without chasing separate records.
Business Need
- Customer, quote, job and invoice records needed to stay connected across the full commercial workflow.
- Commercial activity needed to move cleanly from enquiry to quote, proforma, job and invoice.
- Staff needed practical visibility of live work, customer history and responsibilities.
- Follow-up and marketing activity needed to use the context already held in the CRM.
What the App Does
- Centralises customer records, enquiries, quote activity, proformas, jobs and invoices.
- Connects each commercial record to the relevant customer and operational job history.
- Gives the team clearer views across sales, planning, finance and live work status.
- Keeps customer communication, reminders and follow-up activity in the same context.
Key App Areas
Business Value
- Less duplicated admin between customer, quote and invoice records.
- Clearer continuity from first enquiry to completed and paid work.
- Better visibility across sales, planning and finance status.
- More structured customer follow-up and account management.